You may of heard about the Groupon craze sweeping the country today. Groupon negotiates huge discounts usually 50% off or more with popular businesses like your detailing business. They send your offer to thousands of the subscribers they have in your area. The offer is usually good for one day and the subscriber purchases your offer directly from that email that Groupon sent. You and Groupon decide on how many offers need to be sold to "tip the offer" or in other words…. to make it valid. Many successful detailing business owners have tried this and have generated new customers and enjoyed a quick infusion of cash flow. Groupon pays you usually within 30 days and I have seen checks as high as $100,000.00+.
You must step-up the customer to additional profitable services because the package you are featuring for the "Daily Deal" is not that profitable after you discount it and Groupon gets their portion. But you still make something, you gain a new customer and have the opportunity to sell additional services that were not included in your Daily Deal. Your offer will have an expiration date usually from 6-12 months. Typically 20% of the packages sold will never redeem their Groupon so that is money in your pocket without doing any work.
My understanding is that the other top group coupon company "LivingSocial" will work out a better split between you and them, so I would check both companies out. You must not only just do Groupon and LivingSocial detailing jobs and take no other business. These deals will help grow your business but in no way will they generate enough profitable revenues for you to survive and pay your bills. If you have additional questions about this new way of generating customers please contact Nick Vacco at the Detail King Headquarters.