Every Auto Detailing Business Needs an Email Marketing Campaign

Establish Your Email Campaign

It is imperative to keep your business name in front of your customers. You will want to keep them informed of new service offerings, special offers, package deals, and of course the reminders that their vehicle is due again for a detail. Don't just send boring black and white emails. Sign up for a Direct Email Campaign service like aweber.com or constant contact.com. These services are not expensive and will help you design professional looking emails and manage your various lists of both customers and prospects. A prospect is someone who has not purchased anything from you yet but has some interest.

You will be provided an HTML code to publish on your web site from the email campaign company. That code will contain an email sign-up form for your customers and prospects to complete so they are able to opt into your campaign. They can check off, on the form which category they fall into. Your form may display the phrases "past customer" or "future customer" and they will check the appropriate box. Now when you receive their opt in email you can put their name and email address in the appropriate list. Then you can develop different email campaigns geared for each list you have. This is called "Segmentation."

Newsletters & Special Offers

For your past customers the first email they should get would be a thank you email the day after the detail. You are thanking them for their business plus asking for feedback on how well they felt you performed the job. If you get any negative responses be sure you correct any problem quickly. The next email would be asking for a few referrals. If they provide you with a few friends, relatives, or co-workers that eventually purchase your services be sure you reward them with a future free service like a hand wash or something similar. Successful detail entrepreneurs will have a monthly newsletter that goes out to both prospects and past customers. Your newsletter may highlight a customer of the month or even a new employee or of course special offers. Have live links in your emails connecting back to various pages of your web site. Services like aweber.com and constant contact.com will furnish you reports that will show you how many of your emails were actually opened and how many people actually clicked on a link to your web site. You can create the mailers ahead of time and schedule them to be emailed out by the campaign service you have selected. A well organized and professional email campaign is not a luxury but a necessity in today's digital evolution.

Keep The Customer Engaged

By keeping your name in front of them through a good email campaign the custom will be engaged with your business. If you do not keep the customer engaged with your business someone else could come along and take their business away from you later. They may have lost your business card or forgot your name. Sending periodical emails will remind them of who you are and could even help create new opportunities for you with them. They may purchase another vehicle in the mean time for their spouse or teenage son. By you keeping your name in front of them will just about assure a new appointment booking. Offer multiple car and family loyalty discounts to show your appreciation.

Nick Vacco

Detail King