Using QR Codes To Promote Your Auto Detailing Business

The new generation of smart phones and the 2D barcode - quick response code (QR code) technology are bridging the gap of online and offline marketing. Print advertising and direct mail has seen their better years in the past. QR codes has helped bring these advertising mediums back to life. QR codes have emerged as a hot topic in mobile marketing as more and more marketers begin to embrace them in offline marketing and advertising campaigns. Flyers, business cards, graphics on your mobile rig, yellow page ad, craigslist ad are only a few places to print a QR Code.

There are numerous advantages of using QR codes for your auto detailing business. They can drive website traffic from traditional media such as print and direct marketing efforts. For example, instead of using traditional URLs in offline marketing efforts such as flyers, service menus and even business cards which require your prospects to manually type in their phone or computer, scanning a QR code with their smart phone will automatically allow a person to access content as if he had clicked on the link.

Or maybe, you are sending out direct mail pieces about a specific auto detailing offering. Including the QR code on the mailer allows the person to quickly and easily access additional information about your service, potentially leading to an immediate booking of an appointment. In addition to the convenience, QR code tracking is available through services such as Bit.ly; these services allow you to monitor usage and the success of your QR code campaigns.

These are only a few examples that you can apply to your detailing business today to drive customer acquisitions and generate more leads. The possibilities of how you bridge the gap from offline marketing to online conversions (book appointments or requesting more information) are limited only by your creativity.

Imagine the ability to add an easy "call-to-action" with a QR code that takes advantage of YouTube. Once scanned, you are automatically taken to short welcome or demonstration video showing you actually performing some of your auto detailing or reconditioning services. The video could lead them to your website at the end or possibly you embed a link to a Google map so potential customers can locate your shop based on their location or are presented with a special offer they can use by showing you their phone when visiting your detail shop or when you go to their location to perform the auto detail service.

In summary, QR codes are rapidly being adopted and gaining popularity by many major companies and industries as an effective method for immediately capturing conversions from offline marketing efforts. To promote direct mail and create awareness of the benefits of QR codes, the United States Postal Service is offering a special postage discount during the months of July and August 2011 when you use a QR code. Ask your local post master for all the details. For more information how your auto detailing business can benefit from using QR codes contact Matt at Detailking.com