Every detailing business large or small needs to make short videos that actually show what you do! If you do not have a camcorder or if your phone does not have the capability to make videos then call the local high school or college. There are students that take courses on producing videos. They can make them for you complete with editing and be very reasonably priced with their fees. Or you can have photos taken with a digital camera and then use an online service like Animoto.com to create an awesome slide show video complete with effects, background music and captions.
It is important today that you highlight your business and videos are a great way to do that. Make short 2-3 minute videos of the various services that you offer including interior cleaning, engine shampooing, buffing and polishing, headlight restoration, etc. Establish your own YouTube channel where your videos can be made available for anyone to watch. You can actually "tag" your videos for good SEO so the search engines see them and rank them high.
You will want to also put your videos on your web site too. If you do not have any videos for your business you are truly missing the boat. YouTube is free to host them, you just need to make some time and get organized and get them made. The video below is one of one of our Detail King Authorized Licensees, Jason McBride owner of Bling Bling Detail King, located in Orange County, California. This video was made a few years ago and is 10 minutes long. If I were to make this video today it would be divide into 5 - two minute videos instead, but this gives you a good idea of what you need to do. Jason used lots of special effects in this video, you actually do not need to do that today. Just be informative on the services that your detailing business offers and get them online. Separate your business from the competition and create a high level of credibility. Videos can help you achieve both.