Facebook has over 750 million active users and that number continues to grow steadily. It is the third most trafficked website in the world (behind Google & Yahoo) and the most trafficked social media site in the world. Think your customers aren’t on Facebook? There are tens of thousands of regional, work-related, collegiate, and high school networks. More than two thirds of Facebook users are outside college and the fastest growing demographic those 35 years and older. While Facebook started off as a community for college kids, it has expanded far beyond that and you will be hard-pressed to find a demographic not yet represented among Facebook's 750 million users. Your auto detailing or auto reconditioning business should have a Face book fan page to interact with your customers. When you create your page be sure you reserve your vanity url after the name of your business. You need 25 fans to do that which is not hard to get quickly.
As an auto detailing business, your goals should be to get found by people who are searching for your detailing services. Another goal would be to connect and engage with potential prospects looking to get their car detailed. You can advertise your services on Face book and now choose the zip codes of the fan pages you want your ads to be displayed on. You should promote other content that you create including videos, blog articles before/after picture of vehicles you have recently detailed and other resources on your Facebook page. Now with Facebook and Skype teaming-up to provide video chat through the Facebook channel, will open up so much more opportunity to help brand your detailing business! Link your Facebook fan page back to your web site and your web site to your Facebook fan page. Once you have your vanity URL with Facebook you can print that url on all of your collateral to promote your business through your fan page. Isn't is about time to start using Facebook to grow your business. tomorrow.