Blogging and Your Auto Detailing Business
There’s a lot to be said for creating your own blog posts about your auto-detailing business on a regular basis, providing a stable home for information related to your company and its goings-on. Facebook and Twitter and traditional social media platforms are all good resources for promoting your services, but they are only temporary, have limitations, and packed with constantly moving streams of information, and are not branded with your business’ look and feel.
Your own blog and the content you publish to it, on the other hand, provides a long-term home for business-related thoughts that can be always accessed and pushed through to other social and traditional media channels. Blog posts that focus on your auto detailing business provide a low-cost, long-term venue that continuously brings your “brand” to life.
The drawback to blog posts (which are also called blog entries), of course, is that somebody has to write them. And despite the evidence in favor of blogging, with the rise of Twitter and Facebook, many businesses are reluctant to blog. While blogs can require lot of work, they provide a foundation for information on the web and an “owned platform” for your social messaging.
People who say blogs are a thing of the past have not dealt with the corporate crisis during this recession. When a crisis occurs or an issue about your auto detailing business or brand gets the public’s attention, good luck being able to tell your side of the story without a blog post. Say you get a poor review about your detail work on Yelp or Google Places. Online searches will center on these disparaging remarks and if you don’t have a blog, you’re leaving your fine reputation in the hands of anyone who chooses to post information online about the subject. It’s unfortunate but we can’t please everyone 100 percent of the time.
At the end of the day, a blog is an informative resource for anyone seeking more information about you or issues relating to your brand or auto-detailing company. Blogging enables you to constantly capitalize on hot topics and search phrases. SEO (search engine optimization) will help increase traffic to your web site and make audiences aware of your services and the products you offer. Online recognition is important. Because if a prospect can’t find you on a search engine, you don’t exist.
Having a blog for your car-detailing business provides you with the platform to precisely communicate the important stories that may otherwise go untold or be inaccurately reported. Ignore the benefits of blogging and you’re dismissing one of the most dynamic means of marketing your business available in these days of social media.
Having a blog and keeping it well maintained will help your car detailing business stay on top! Contact DetailKing.com if you have any questions.