Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. This platform is ideal for auto-detailing businesses intent on promoting their services online. Social media and social networking are surefire means of getting the word out in your local community about your detailing skills.
By “checking in” via a smartphone application or SMS, users share their location with friends while collecting points and virtual badges. Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit or services they want to use. Then it’s up to the merchants that leverage this platform to obtain, engage, and retain customers. Foursquare enables you to entice your current customers to come back more often for hand car washes, express details and quick spruce ups for their vehicles. And it also invites new customers to see what you have by offering them specials and discounts to get them in the door — or in the case of mobile detailers, into your portable world.
Foursquare sets the stage so you can attract new customers or reward your most loyal ones by offering specials — mobile coupons, prizes or discounts — which are presented to users when they check in at or near your venue. Special offers have the ability to create excitement about your service – think 20 percent off a complete auto detail. Or maybe a free hand wash with an engine cleaning or complete interior detailing. These specials can be tailored to fit your needs, whether it’s a unique discount for first-time customers or rewards for the 10th detailing.
In addition to driving business through specials, signing up for Foursquare’s free Merchant Platform also allows you to track your customer foot traffic over time. To learn more about this online platform to get new customers and more repeat business, visit www.foursquare.com.