Barry Theal
- CEO - SB3 Coatings
- Ceo - BarJack Tools
- Director of Training - Detail King
- Internationally Recognizer Trainer & Award-Winning Detailer
Barry E. Theal is an internationally recognized automotive detailing expert, educator, and entrepreneur with more than 30 years of experience in paint correction, ceramic coatings, and professional detailing. As the CEO of SB3 Coatings and Barjack Tools, Barry has dedicated his career to developing innovative products while helping professional detailers build successful businesses around the world.
In addition to leading two respected brands, Barry serves as the Director of Training at Detail King, where he has personally trained more than 1,000 detailers through hands-on classes, workshops, and advanced certification programs. His passion for education has made him one of the industry's most sought-after instructors.
Barry's work has been recognized at some of the world's most prestigious automotive events, including Pebble Beach Concours d'Elegance, Cavallino Classic, and the Radnor Hunt Concours d'Elegance. Throughout his career, he has collaborated with industry leaders including Meguiar's, 3D Car Care, and numerous manufacturers to advance detailing techniques and product development.
A U.S. Army veteran, Barry is known for combining technical expertise with servant leadership. His teaching philosophy centers on helping others master not only the craft of detailing, but also the professionalism, discipline, and mindset required to build a lasting career.
Whether teaching advanced paint correction, ceramic coatings, or wetsanding, Barry's mission remains the same: to elevate the detailing industry by developing better craftsmen, stronger businesses, and more confident professionals.